Beyond Subscriber Count: A Buyer's Playbook for Finding YouTube Creators
The industry of influencer marketing is now worth about $32 billion. This number is given as “$32 billion” by one vendor and “$32.5 billion”
Beyond the Subscriber Count: A Buyer's Framework for Vetting YouTube Creators
Here's the uncomfortable truth most sponsorship post-mortems arrive at too late: the campaign didn't fail because the creative was weak.
What Food Creators Actually Sell: A Buyer's Read on YouTube's Culinary Talent
Food is one of YouTube's deepest content categories, and for advertisers it is also one of the most misread. The temptation is to
The Brand Marketer's Guide to Creator Contracts: How to Negotiate ROI & Usage Rights
The single most common false assumption is that a sponsorship includes the right to run the video as a paid ad
The Niche Premium: What Advertisers Actually Pay Creators, Category by Category
If you buy creator sponsorships and still lead your budgeting with follower count, you are pricing on the wrong variable. The consistent message across every